I spent 30 years running gyms. I know what it's like to wear every hat, coach, marketer, bookkeeper, cleaner.

I watched great members quietly disappear. Not because they didn't like the gym, but because they lost the habit of showing up.

I tried challenges, personal check-ins, motivation tactics. But as an independent operator, I didn't have the time or staff to make it sustainable.

Then I learned about behavioural psychology. The science of how habits actually form.

Turns out, keeping members isn't about motivation. It's about creating a system that makes showing up rewarding every single time.

So I built Konkr, the retention system that’s helping my gym grow. Simple technology that applies proven habit formation principles, without needing extra staff or resources.